What Really Annoys Me

January 2011
So I am writing again to get something off my mind.

It is January, the month of diet commercials, diet pills, diet "tricks" and diet newspaper flyers. Does anyone else think this whole thing is ridiculous ? The entire month of December, advertising- including television commercials, newspaper print, flyers, store displays and online ads, are filled with the notion that we should have whatever we want or crave. Because-get this- we "deserve" it !

The flyers are filled with scrumptious and decadent desserts that we absolutely
NEED to serve at our parties and have at our family gatherings. Cheese topped with more cheese, and chocolate topped with more chocolate.
This week, I have seen flyers telling me that "New Years is coming- are you ready ???" , alongside photos of pop,chips,ice cream, and cake. I also got a coupon booklet in the mail yesterday with a huge picture of a burger on one side and a huge container of fries on the other. The picture filled the entire page, along with one word: CRAVE.
That is pure evil.


Now tell me this: in all this advertising, in the millions and millions of dollars spent on this, have you once seen an ad for weight loss or fitness ? No ??  ....Me either.

Now, here it is, the 2nd day of January, and the market is saturated with diets, diet pills, fitness clothing, Gym memberships, workout equipment, and more.Television commercials are almost exclusively weight loss ads. Between the commercials for Jenny Craig, LA Weight Loss, Weight Watchers, TrimSpa, Nutrisystem,
Dr. Bernstein, and Herbal Magic, you would think that society would be stick thin by now....... Right ?

Wrong. The truth is, if these things were magic, and delivered on their promises, we would be a very different society. The diet industry is a billion-dollar industry. Why ? Because people will pay anything for a quick and
easy solution to their weight issues.

And the truth is, THERE IS NO QUICK AND EASY.  There just isn't.
Real weight loss has nothing to do with a "diet".  Nothing. It is not a diet, it is a change- a complete overhaul, if you will- in lifestyle and mindset. If you want to lose weight, and keep it off, you have to work your a*s off.
Quite literally.

There is no pill, no formula, no magic cure for being fat. It is hard, hard work. It is a lifelong commitment to bettering yourself. It is a major shift in what and how much you eat. It is an eye-opening, knowledge-is-power kind of learning experience. Combine that with regular cardio exercise, and you may just be on to something.


If you are sick of the money you are spending on diets, exercise equipment, and magic pills that don't deliver the magic, then put your wallet away, get your butt off the couch,and go for a run. A bike ride. A powerwalk. Whatever you can do to be active.

Ignore the commercials for things that seem like a quick fix. I didn't gain this extra weight overnight, and I wont take it off that way, either. It's not easy.
It's a long hard road, but the benefits are amazing.